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Last updated October 22, 2026

Last updated: October 22, 2026 1. About This Policy Transform and Thrive LLC ("Transform and Thrive", "we", "us", "our") offers personalized coaching and advising led by Ricky Birkenstock. This policy explains what personal information we collect when you visit transformandthrive.us, book a conversation with us, work with us as a client, or hear from us by email or on LinkedIn, and how we use and protect that information. 2. Who Is Responsible For Your Information Transform and Thrive LLC is responsible for (the "controller" of) the personal information described in this policy. You can reach us about anything in it at rickyb@anewdirectionfitness.com. 3. Information We Collect Information you give us. Your name, email address and phone number, what you tell us when you book a conversation (for example, what would make the call valuable for you), messages you send us, and whatever you choose to share with us in conversations, sessions and support between sessions. Booking and meeting information. When you book through our scheduling tool, we receive the time you chose and your answers to its questions. Conversations and sessions take place by video, and our video provider processes